OnePlus 12: The No-Frills Flagship at an Exceptional Price.

In the current landscape of smartphone manufacturers, dominated by giants such as Google and Samsung that focus heavily on artificial intelligence, the OnePlus 12 emerges as a pleasant exception. This device represents a return to basics, offering high performance, a quality camera, and a long battery life, all without the added complexity from neural networks or machine learning algorithms.

The OnePlus 12’s design is clearly inspired by that of the Galaxy S10 Plus, with its rounded edges and 6.8-inch OLED display that, despite a retro aesthetic, offers excellent image quality, thanks to its 120 Hz dynamic refresh rate and QHD+ resolution. One noteworthy feature is the use of the 2600 Hz PWM technique to reduce flickering at low brightness, improving the user experience in low-light conditions.

Despite a rear design that may seem a bit unbalanced due to the location of the camera module, the OnePlus 12 boasts IP65 certification for dust and water resistance, the highest ever achieved by a OnePlus device.

Under the hood, the OnePlus 12 mounts a Snapdragon 8 Gen 3 processor, flanked by 12 or 16 GB RAM configurations and up to 512 GB of internal storage. Despite slightly lower than expected benchmarks, the device offers smooth and responsive performance comparable to Samsung’s latest flagships.

The OnePlus 12’s triple-camera setup, consisting of a 50 MP main sensor, a 48 MP ultra-wide-angle and a 64 MP telephoto sensor with 3x optical zoom, proves equal to its direct competitors, producing detailed images with neutral white balance, even in low light.

One of the most impressive features of the OnePlus 12 is its 5400 mAh battery, which provides record battery life. In addition, the device supports fast charging up to 80W wired and 50W wirelessly, exceeding the charging times of many competitors.

The OnePlus 12 takes a minimalist approach to software, offering a simple and straightforward user experience. Despite the initial absence of artificial intelligence-based features, the company does not rule out the possibility of introducing machine learning tools in the future.

The OnePlus 12 stands out in the current market for its no-frills approach, offering users everything they need without unnecessary complications. This strategy could not only attract a large consumer audience but also influence future market trends.

This smartphone is positioned as an iconic device, combining nostalgic design, top performance, and outstanding value for money. It represents an excellent choice for those who want a simple, reliable and affordable flagship.